Analyzing the Priceless MasterCard Advertisements :: Advertising Business Marketing GCSE Coursework

Analyzing the Priceless MasterCard Advertisements They tell how much it will monetary value you to buy one thing and so a nonher, overwhelming you with the cost of life. They then reveal to you the priceless moment that comes from all of this cost. Can you guess which advertisements I am talking about? Thats right, MasterCard commercials The commercials titled Spending feeling Time with Your Family, Leaving Your Cash At Home, 1 sports stadium Down, 29 To Go from MasterCards priceless ad campaign, scarcely cargonen you in with that priceless moment. Well you would never guess just how legion(predicate) tactics they use in one commercial just to fellate you in. They use many little clever details in parliamentary procedure to hail to people and convince them that they want to use their company and not someone elses. These MasterCard advertisements are targeted towards an Ameri send word audience whether the audience be families or the youth of America. Americ an values and interests, along with a variety of visuals, text, and national matters are incorporated in order to do this. The ads also appeal to these audiences through emotion and logic. By using all of these different tools, MasterCard is qualified to create a commercial to convince a mass of people to use their company without thinking any further than the commercial that just flashed before their eyes.The ads are centered on todays American society. These item MasterCard ads target Americans through values and interests that make up their culture. One example being the use of The Simpsons show for one of these ads. Most Americans are very familiar with the Simpson family and therefore can relate to the advertisement. Also, the idea of having unneeded time to spend with your family is incorporated into the advertisement. This is very effective in capturing the audience because family is widely valued within American society. Another effective commendation that is us ed is towards baseball. Baseball is huge in the United States and everyone either watches it or knows someone who does. By using these references MasterCard is able to create commercials that the creators audience can relate to.The authors of these commercials are a group of people hired by MasterCard to think the catchiest and most creative commercial. Their purpose is to create advertisements that are targeted towards and specific audience and then to capture that audience.